• By Evan Priesel •
Influencer Marketing is the new trend..
How awesome would it be for a celebrity or influencer make a post on Instagram or Facebook about your product? Showing off what your company should offer and watching thousands of people comment or follow you because of it?
Well, that is exactly what influencer marketing could bring to the table. It can expand your company’s social media presence by thousands, and increase brand awareness!
If you think it is easy to get an influencer to showcase your product, think again!
What I have learned throughout my studies, experiences, and learning, is that you need to show an influencer value, something meaningful to them, for them to showcase your product!
A few stats you should know about influencer marketing:
According to Netimperative….
These stats are insane! Having someone discuss or “talk” about your brand through their posts and social media accounts, while also actually using your product, has so many benefits!
My Top 3 Reasons Why You Need Influencer Marketing
Reason #1 – Build Relationships
Not only does working with influencers include having them market your product, but a main goal should be to build a relationship and gain that influencers trust for future opportunities.
Having that relationship established and having the influencer’s trust with your product, will make them use your product more often. They might even post about it on their own because It has become a part of there every day lifestyle!
Sales is all about gaining trust, so you need to build that trust with some of your biggest sales outlets!
Reason #2 – Their Reach is Incomparable
Let’s be real, these people are influencers since they can INFLUENCE many people at once! One of their posts could reach up to 10,000 views compared to your companies 600.
Once you can see why investing in someone with such a great outreach can help your companies own recognition, you can begin to see the results!
The more influencers you get to help represent your brand, the more recognition your company gets by consumers, which leads to more traffic and overall more conversions to sales!
Reason #3 – The ROI is Insane
If you knew investing $200 upfront would lead to $3,000 in sales would you do it?
Of course, you would… who wouldn’t?! That is the return on investment you could get from influencer marketing if done right!
You need to find what the influencer’s likes and interests are and provide value to them for them to showcase your product.
Do some research and some digging and you can provide them value! An example of this, is if you know they are big New York Yankee Fans, buy that influencer 2 tickets. Yes, They may cost you $200-300, but that influencer will not forget who you are and would be more than happy to post about your product!
Show interest and provide value, it WILL Pay Off!
Thanks to Jay Webmarketing for having me as a guest blogger, I would love to do it again sometime!
Guest author: Evan Priesel
Follow Evan on Twitter @EvanPriesel or on LinkedIn Evan Priesel. Also Check out his blog: EducateNdominate.wordpress.com for other exciting posts and information to help you educate and dominate life.
J4JAY Studio Web, Webmaster Paris