53 Figures to Help You Build

Your Digital Strategy for 2017



Are you wondering how to craft your digital strategy for 2017?

Here are 53 figures to help you order your ideas.

Let’s go.


Today, there are 1,045,855,000 websites worldwide.

If you want to create a new website, you’ll probably have a ton of competitors in front of you.

And that’s just the beginning: 3 billion people will join the Internet in the next 5 years.

75% of websites are not even active.  

This figure can console you if the number of 1,045,855,000 discouraged you.

The majority of websites are not active.

They do not really exist: they correspond to domain names which have been purchased,

most of the time for a commercial purpose. 

7,43 billion. This is the worldwide population.

The world is the limit.

Some decades ago, the city or the country you lived in would have been your main market.

Today, with digital solutions such as WordPress (CMS), Paypal (Payment), Alibaba (Sourcing)

and an email provider (Communication), you can sell almost everything almost everywhere.

It’s kind of revolutionary.

All you need is an internet connection.   

Email is by far the most effective marketing channel we have today.

Capterra found that the average return on $1 spent on email marketing is $44.25.

Nothing else comes even close.

92% of people trust recommendations from friends and family more than any other form of marketing.

Classical advertisement tools such as TV spots and visuals in magazines lost their power.

It’s a key tendency you shall not underestimate.

People are fed up with theses kinds of old fashioned marketing tactics

(well, some TV spots really are an insult to our intelligence).

Studies, for example, show that people do not really pay attention to TV spots any more.

Today, people rather rely on testimonials and reviews (what real people say).

That’s the reason why developing a social proof strategy can really make the difference.

Influencer marketing became also a key topic: people trust authority persons

such as opinion leaders, good journalists, experts, influencers, celebrities, and stars.

More than 100 billion mobile apps have been downloaded from the Apple App Store alone. Google Play: 65 billion.

digital strategy 2017

Concerning Blogging >>>

Blogging is today the best promotion tool for a website.

It presents the best possible ROI rate for the simple reason that it costs nothing but time

(except if you externalize the writing and publishing process).

BUT: nowadays, there are 164 million blogs online and 71% get fewer than 5,000 visitors per month.

Most of the blog owners are not satisfied with the traffic they get.

Creating a popular blog is very tough.

>>> read the article: How to Increase the Traffic of Your Website

If you develop a blogging strategy and you regularly publish articles,

consider that 80% of people only pay attention to the article titles.

Among them, only 20% will click on the title in order to read the content of the article.

The title is key for it gives the direction. If a title is good, people will (maybe) read the content.

If the title is not good, people will not read the article, whatever the quality of the content you created.

Most users don’t read more than 60% of any article.

It does not mean at all that the content can be mediocre.

Knowing that 2 million blog posts are published every day, you shall better write and create outstanding articles.

It’s better to write article with 1000, 2000 and even 3000 words.

The articles which perform best on Google and get the best rankings have 2500 words in average.

99% of articles do not get any share, once they are published.

So, if you create an epic article and nothing happens, do not worry at all.

You are not alone.

It’s normal.

It just means that you belong to the majority of people who work in an economic environment which is very competitive.

One single article can make the guy next door become a big international star

all journalists will contact in order to prepare their next headlines.

If you write great articles, keep going, don’t give up and be patient.

Success, it’s all about perseverance. 

Whether you’re blogging, publishing a video, or sharing an image,

you are contributing to the 2.5 quintillion bytes of data that is made everyday.

On average, 55% of people do not stay longer than 15 seconds on a web page.  

The first words of an article are very, very important.

It determines the rest of the reading.

It’s very strategical: do not underestimate that.

With the quality of the title, it’s probably the most important.

It sets the tone.

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information,

following only friends and family. Bloggers are trusted more than celebrities, journalists, brands, and politicians.

B2B marketers that use blogs receive 67% more leads than those that do not.

Companies who blog receive 97% more links to their website.

digital strategy blogging



Concerning Social Media >>>

1,7 billion is the number of people on Facebook.

31% of the traffic on the internet comes from social media.

95% of consumers share bad experiences with other people. 

23% of customers who had a good customer experience told 10+ people.

30% of customers share positive reviews via social media. 

63% of consumers read negative reviews via social media. 

Most of the people diffuse negative stuff, rather than positive stuff.

This is the reason why some political activists elaborate, market and spread infamous and despicable campaigns. 

Because it works.

People repeat.

digital strategy social media



Concerning Google >>>

Page 1 search results in search engines are precious real estate for brands.

The top 5 results are especially visible and generate approximately 70% of the traffic for a keyword.

Google changes its algorithm once or twice, every day (500+ algo launches in a year).

But, major ranking fluctuations occur rarely (think “Panda”, “Penguin” and the like).

39% of customers come from search.

70-80% of users ignore the paid ads, focusing on the organic results.

75% of users never scroll past the first page of search results.

93% of online experiences begin with a search engine.

To put some perspective on things, Google processes over 40,000 search queries every second on average,

which translates to over 3.5 billion searches per day.

All these figures demonstrate that the first page of Google is a key strategic topic.

If you master SEO, it can really make the difference.

digital strategy google



Concerning eCommerce

40% of worldwide internet users have bought products/goods online.

The online sales are expected to rise at an average rate of 9.32% annually over the next five years.

US consumers spending will reach $523 billion online by 2020.

The number of consumers browsing and buying online is expected to hit 270 million (mainly driven by mobile).

Ecommerce sales grow 10% each year in the US alone and 19% worldwide.

Worldwide online retail sales are expected to reach $1.915 trillion this year.

Despite the booming industry, only a portion of businesses sell their goods and services online.

There are 12-24 million ecommerce stores around the world today.

Only 650,000 stores are selling more than $1000 … each year.

>>> read the article: How to Create an Ecommerce Website that Really Sells


There are 540,000 new businesses per month.

Nowadays, 90% of new businesses fail.

It is mainly due to the fact that it is very difficult to make people change their buying behavior.

On the US market for example, the majority of people always buy the same 150 products, on average.

It is very difficult to make people buy new products they do not know at all.

They stick to their first choice.

If you develop a new revolutionary product, you shall work in priority with the opinion leaders,

the early adopters, the influencers of your industry, and the people who create the trends.

If your product is great, they will evangelize.

digital strategy ecommerce



Concerning the Internet of Things (IoT)

In 2017, the Internet of Things (IoT) is expected to become more valuable to exceed customer expectations.

It has been labeled as the next Industrial Revolution.

By 2020, the number of connected devices will rise to 50 billion.

$6 trillion will be invested in IoT over the next five years.

consultant digital ecriture


Written by Jerome Perrin

I help professionals grow their business 

thanks to digital, technology and web marketing