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Why Should You Work With A Digital Marketer?

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digital marketer

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The mission of a digital marketer is to transform traffic into turnover.

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It’s all about being able to make a lead become a deal.

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It’s quite similar to the job of a retail marketer: someone who enters a Louis Vuitton store should leave only after having purchased a Louis Vuitton bag, ideally.

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It’s kind of alchemist’s work for visits have to be transformed into sales.

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Knowing how to make a good living online is crucial.

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The competition is fierce. There is a ton of websites out there.

All in all, there are more than 1 billion and 46 million domain names.

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And that’s just the beginning: 3 billion people will join the Internet in the next 5 years.

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Another statistic: from 12 to 24 million websites are said to correspond to ecommerce sites.

Among them, only 650,000 online shops manage to sell more than $ 1,000 … per year.

Working with a digital manager who knows how to create an ecommerce website that really sells can really make the difference.

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The competition is fierce:

you shall better set up the right team

and have a great digital marketer.

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digital-marketer-competition

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Once again, it’s really tough: you shall never underestimate this.

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Before creating this alchemy, the digital marketer will help you get a high level of traffic.

There will be no turnover at all if there is no visitors on your website, for obvious reasons.

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The more the traffic will be important, the higher will be the possible level of sales.

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Even if some website owners manage to get great conversion rates and great revenues with a very poor traffic, it will be quite impossible to make a good living online without an interesting traffic.

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The traffic is key for traffic leads to sales.

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That’s the reason why you must perfectly know how to increase the traffic of your website.

Most of the time, traffic will be the cornerstone of all your future successes.

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Traffic will allow you to get the brand awareness, the authority, the visibility and the image you’ll need to achieve all your financial objectives.

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That’s the reason why working with a digital marketer will help you build up the mandatory path for your website.

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Traffic  >>>  Conversion  >>>  Sales

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digital-marketer-role-of-traffic

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Ideally, being able to create a great hype would allow you to create a great tribe.

And once you have the tribe, it’s easier to get the jackpot.

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So, first of all, the digital marketer will help you create the traffic your website needs.

This traffic can be created directly (by increasing the direct visits on your digital platform) or it can be created indirectly, via the social networks pages you own: particularly Facebook, Twitter, Instagram and LinkedIn.

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Plenty of web marketing techniques can be utilized to create this traffic from scratch.

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One of them is for example SEO.

The method consists in being on the first pages of search engines (and particularly Google) on strategic keywords or keyword combinations – the words which will help you create the traffic you want for your website.

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It’s a kind of alchemist’s work, too.

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Because it’s all about transforming words into turnover.

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The first page of Google is a key strategic business topic.

Being or not being on the first page of Google can be crucial. Or not.

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digital-marketer-ways-to-get-traffic

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A digital marketer will also work on the return of investment of your operations.

The size of your company is crucial.

A big firm can allocate a lot of financial means to increase its traffic.

A start up will have moderate budgets, most of the time.

A new company can raise important funds and dedicate an important part of its budget to web marketing operations.

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It also depends if digital marketing will be the main pillar of the global business strategy supposed to ensure the success of your economic model.

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Today’s innovative web marketing tools are very efficient in terms of ROI.

But classical mass market media tools such as TV spots, advertisements in newspapers and posters are still very popular.

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One of the main differences between the new digital tools and the classical advertisement supports is the cost.

With traditional formats such as TV spots, several millions will have to be spent if you want to start getting an interesting notoriety.

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If you start from scratch and you have no authority on your market yet, the necessary budget (the one which could help you get any kind of visibility) will be huge if you use TV as main communication and promotion support.

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This is the reason why the use of digital tools is very smart. Because they are economical.

You can create a great brand awareness on a global scale with optimized budgets.

Social networks can even help you get the tribe and the hype you need without having to spend one cent.

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The big majority of companies in the world are small or middle companies.

Given their financial capacity, investing in classical advertisements (such as TV spots or other expensive communication formats) in order to create the notoriety they ideally want would probably bring them, most of the time, to bankruptcy.

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With digital marketing, these kinds of companies have now relevant marketing tools which can help them develop their business on a global scale.

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Well, it’s kind of revolutionary.

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And the added value is proven. With digital marketing, you can very easily use and test tools, further invest (or not) in these tools according to the business objectives you could achieve, and be sure to increase your sales without taking the risk of loosing a lot of money because of important marketing expenses.

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The big advantage of digital marketing is that you can test, retest and keep the tools which work best for your company and your business model.

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With methods such as A/B testing and growth hacking, you can proceed to various experimentations without having to take a lot of risks.

At the end, you’ll just have to capitalize on the most effective and lucrative tests, the ones which turned and proved to be the most successful for your business.

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Growth hacking, for example, is a method which consists in developing, testing and marketing a product in order to get great results in record times.

By deploying a series of experimentations, you will be able to analyze which product perfectly fits which market.

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In order to perfectly analyze your website, metrics will help you get a clear picture.

Working with a digital marketer will help you know how to interpret such figures and how to evaluate the performance of your digital platform.

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Written by Jerome Perrin

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  • Jerome Perrin

    And you?

    Which are your insights?

    I am looking forward to hearing from you!

    Jay