Social Media Tips And Tricks For Small Businesses


• By Emily Somple •

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As a social media coordinator, specializing in small business, I’ve learned a few things. I am still learning something new every day. I supposed that, considering my industry, I will never stop learning because social media is ever-changing.

Here’s a list of a few tips & tricks I’ve learned along the way, ranging from general best practices to technical tricks to optimize your accounts:

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1. Never EVER “Brand Bash”! This seems like an obvious one but you would be surprised how many brands still do this, both outright and passive aggressively. Do not review competitors’ products, or make subtle jokes towards them. Keep all your posts positive and light-hearted, even if that’s not how you’re feeling. That’s what personal accounts and Reddit is for.

2. Have Fun! Make Jokes! Now I know I just said not to make jokes, but   you know what I mean. Be funny, but be smart. Don’t make the insensitive mistakes these companies did: Check out these social media fails from Social Media Week.

3. Show Some Love! If you have a strict set of hours to spend on social media, don’t use it all up posting your own content and self-promoting. Set some time aside to interact with your community and your friendships with other brands. Take the time to like and comment and even share, if the content is relevant to your brand and your followers. You can’t expect to get all the love if you don’t give some in return right??

4. Don’t Cross-Post! It’s just lazy people. Don’t do it. Everyone can tell.

5. Let The People Decide! Ever watch a YouTube video about cats and then it ends and YouTube leaves you with a matrix of suggested videos about skateboarding and making beer? Get rid of that! When embedding videos, use this quick little trick and add ?rel=0 to the end of the YouTube URL. Here’s an example.

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6. Analytics Tools Are Your Friends! Take time to check out the analytics on your social networks. Find out what’s working for you and what’s not. Find out what your most popular Instagram filter is or your best time to post.

If this all seems confusing or too time-consuming, then you need to hire a social media coordinator. Contact me today!

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Example  >>> Social Media Content For Realtors

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If you’re in real estate, you ‘re engaged on social media.  However, coming up with original content ideas for your editorial calendar can be challenging and time-consuming. There are many online sources for sharing content that is available to you, but there is no substitute for sharing original content.

Here are a few ideas to keep on hand for those rare moments when you have time to fill your bank of content.

– Selling Tips: Provide your followers with tips on how to improve their home before they put it on the market. You can also share ideas on how to style during open houses. “Showing your home this weekend? Improve your aesthetics by hiding everyday items like remotes, litter boxes, and toys. Add houseplants and fold blankets neatly to make your home feel welcoming.”

– Tour the Area: Help showcase the city you live in to entice buyers. Show them the lifestyle of your town using video and photos. Take a flattering foodie photo while you’re at your favorite restaurant in the area or talk about the school districts. “Just one of the perks of living in the Napa Valley: gourmet food on every block!”

– Welcome Newcomers: Congratulate new buyers on their purchase and welcome them to the community (with their permission of course). “John and Terri just got the keys to their new house. Welcome to town, we’re glad you’re here!”

– Be a Community Leader: Did something exciting or important happen in town? Let your followers know. Notify the community of a new local business opening or a local school’s achievement. “Have you been down to Contemporary Clothing, the newest shop in town? The owners are big city fashion designers turned small town business owners. Come support local business this weekend!”  

– Share Homeowners’ Tips, DIY project ideas, and Pinterest hacks: Provide your followers with useful tips on how to improve their home. “Add a few teaspoons of vanilla extract and a cinnamon stick to an oven safe dish and heat on low for a couple hours. It will fill your home with a delicious fragrance!”

– Share Local History: Give your followers a quick history lesson about your area. You might even provide locals with something they didn’t know! “Did you know that the first business to open on Main Street was a seamstress shop in 1902?” 

– Use your own images and video content, unless you are sharing and giving credit to someone else’s work. If you are in need of a stock photo, make sure to check the licensing on the photo for permissions.

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Guest author: Emily Somple, Digital Marketing Specialist 

Website >>> emilysomple.com

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