SEO Fundamentals For Small Business: Effective SEO Tips For You


SEO Fundamentals For Small Business: Effective SEO Tips For You

Initially, this article has been published by Madison Nelson III on Pulse, here

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By Madison Nelson III, CEO and Founder of Seo King Marketing 

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What is SEO? Search Engine Optimization

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SEO is generally a marketing discipline focused on growing visibility in organic non-paid search engine results. Website optimization is an important aspect of making your website easy for both users and search engine robots to understand seo.

There are many methods you can use to ensure the visibility of your website and its content on search engine results pages SERPs. Companies that employ overly aggressive techniques can get their client websites banned from the search results.

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A set of “white hat” best practices that webmasters and web content producers follow ensures superb rankings. Site owners started to recognize the value of having their sites highly ranked (seo) and visible in search engine results, creating an opportunity for both white hat and black hat

To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.

Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. As a result of this change the usage of nofollow leads to evaporation of seo and your pagerank.

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SEO and SEM Doesn’t Have To Be Hard

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SEM includes both paid search results using tools like Google Adwords or Bing Ads, formerly known as Microsoft ad Center and organic search results. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google constantly changes algorithms in order to make things show up quicker on search engines than before. 

Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches, increasing prominence.

A variety of methods can increase the prominence of a webpage within the search results. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic.

You should always keep SEO and SEM in the forefront of your mind, and always follow best practices.

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Another part of SEM is social media. There are many factors involved in showing up in Google’s search engine results pages. Organic SEO results refer to those that appear naturally on the page, rather than in the paid-for sections.

Where a site ranks in a search results page is essential for directing more traffic toward the site. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. 

Social media marketing is where most of everyone’s attention is. If you want to find and engage with more customers and do it now, social media is a great option. Your links, paid search, and social media act as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. It’s a well known fact that the attention span of a typical visitor is 8 seconds and it’s essential to keep your users engaged.

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It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. All you need to master your site speed without getting overwhelmed.

A great SEO methodology that your business should focus on is Content Marketing, Enterprise Analysis, Keyword Fixing, Choosing Appt website Elements, Content Writing, Diverting Traffics, High Ranking placement for the website while surfing, Conversion tracking.

Content Marketing, Conversion Rate Optimization, and Reputation Management. Content is determined by the theme that is being given, the text on the page, and the titles and descriptions.

Content Marketing is a crucial part of online marketing today is creating content that educates, solves problems, and shows your expertise.

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SEO Unlimited : How to Remain Relevant in Today’s ”Google It”

Culture and Why That Matters. 

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What are search engines looking for?

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How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

​Most importantly, how can SEO help your web presence become more profitable?

How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?

Explore the ranking profile of your competitors in Google and Bing today.

Analyze comprehensive competitive data.

Research performance across organic search, AdWords, Bing ads, video, display ads, and more.

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MY WEBSITE IS NOWHERE TO BE FOUND ON GOOGLE!

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Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. As algorithms change frequently it’s important to upgrade your SEO tactics from ones Google fights against to those that are “Google proof” and are built to last.

Off-page factors such as Page Rank and hyperlink analysis should be considered as well as on-page factors such as keyword frequency, meta tags, headings, links and site structure to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. 

Google Hummingbird update featured an algorithm change designed to improve website optimization. Many times this problem can be remedied fairly quickly so that Google starts indexing your website.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Updating content so as to keep search engines crawling back frequently can give additional weight to a site.The search engines attempt to minimize the effect of the latter, among them spam dexing.

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SEO white hat versus black hat techniques

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SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. 

SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.

And last but not least Grey hat SEO is a mixture of implementing both search engine optimization techniques. Search engines are unique in that they provide targeted traffic people looking for what you offer.

Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

By relying so much on factors such as keyword density which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. This still goes on to this day.

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One key fact is that you will never know what works without testing, trial and error. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.

Many Black hat SEOers have vanished off the face of the Earth along with their rankings. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily.

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Do you want your website to be found in the search engines?

Do you want a consistent, long-term stream of visitors to your website?

With search engine algorithms changing every quarter, mobile search getting powerful with each passing day and hundreds of factors being judged by search engines before ranking your site, quality search engine optimization is not a simple game today.

Most webmasters fail to update web pages in a way that would be useful for search engines and users.

Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines saturation and how many back links the site has popularity SEO isn’t just about building search engine-friendly websites.

Any website without a website optimization initiative would be eventually phased out. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. Historically site administrators have spent months or even years optimizing a website to increase search rankings.

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Keyword research and SEO analysis involve three “steps”:

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1) Ensuring the site can be indexed in the search engines.

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2) Finding the most relevant and popular keywords for the site and its products.

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3) Using those keywords on the site in a way that will generate and convert traffic.

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In this digital world website has become a part of our life in various aspects. The last problem you need is to turn your website into a machine that works against you, not for you.

It’s one thing to get targeted visitors to your website, but it’s a whole other thing to get them to become a lead or a customer. Sculpting your existing website(s) will lead you to get more customer attention and attraction towards your website.

Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. In many respects it’s simply quality control for websites.

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Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. To get started with how fast your website is and whether you need to change your hosting plan, if you are reading this post, the chances are high that you already own a website for your business.

Run a site-wide usability test to evaluate how user friendly your website is. To get started with how fast your website is and whether you need to change your hosting plan, Pingdom is a good point.

Search engine optimization is evolving and your business definitely needs to have a SEO strategy in place if you are interested in growing profits and succeeding in terms of online marketing.

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Guest author: Madison Nelson III

Madison is a SEO SEM expert with more than 4 years experience who helps small to medium size businesses increase revenue and decrease costs through unique search engine optimization and digital marketing solutions.

He is a humble manservant of GOD and loves to be of service.

CEO and Founder of Seo King Marketing. 

Connect with him on LinkedIn.

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