Inside The Heads Of International Digital Marketers: Coffee Break With Bobby (USA) And Jay (France)

digital marketer

Inside The Heads Of International Digital Marketers: Coffee Break With Bobby (USA) And Jay (France)

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By Bobby Rogers

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Hello, bootstrappers, startups, marketers, CMOs, CFOs, CEOs, and consultants!!! Today, I am going to share! Key tip, right off the bat, LIKE & SHARE! You can’t be stingy in the marketing world! Sometimes you have to share… Sometimes you have to outsource and sometimes you might just like what somebody has to say & you’ll be amazed how much others like what you have to say. End result, you just might uncover your next niche!

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We are going to briefly talk about who I am, some digital marking best practices, who Agency Eagle is, answer some very important questions that every serious-minded enterprise should ask their members of leadership on a quarterly basis, how you contact us, how you contact a backlinking guru, and a big thank you for reading this blog post!

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Allow me to introduce myself! My name is Bobby Rogers. I am the senior marketing consultant for a small marketing firm in Tennessee, USA. My job is to get the client in front of my boss. I am not a closer. I do a lot of the frontline work: product/package overviews, assess the prospective client’s needs/goals, general price quotes, and schedule a free consultation with my boss & mentor, Shawn Wilmoth, CMO of Agency Eagle.

Believe it or not, this is my part-time job. I work full time in a call center providing technical support. On the weekends, I serve as a deacon at my church and love spending time with my beautiful wife & four kids!

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When it comes to digital marketing, you’ve got to realize that you’re not an expert at everything. Sometimes it’s best to go to conferences, listen & watch online presentations, and check out some podcasts. Going the extra miles pays off in the end because it’s a badge of character for your company. There’s also some residual stuff that just rubs off on you like developing a network of key business contacts, prospects, and referrals.

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Right now, I’m utilizing social media to get more referrals. For me, I’m catching two birds with one stone. For one, I love making new friends! Number two, that business relationship typical turns into a warm lead by way of a referral. Looking at it from a bigger picture, social media is a very important part of our company’s marketing strategy, and if not used in the right way, could cause your business to miss out on a lot of referrals. At least half of small to medium sized businesses use the social media presence to get referrals and get new customers.

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Another way to drive more business is go the old fashion way! Every now and again, try picking up the phone and making a few cold calls. Put your CRM to use and follow up on some of those idle contacts that are just sitting there… If you’ve ever been in sales, you probably just cringed! Salespeople hate making cold calls, but cold calls keep you in tune with people. Rejection humbles your ambitious sales ego to gratitude of customer service.

Someone once characterized me as a person who doesn’t know a stranger… I’m a people person! If you master the “cold call”, you’ll take warm calls to a whole new level. You’ll have a renewed voice, tone, pitch, and launch your company’s NPS (net promoter score) will go through the roof! Another way is through personal interaction. You’re right. It’s an antiquated approach. Call me old-fashioned, but here’s where your chamber of commerce membership comes in handy.

Chamber functions present an opportune time to mingle & network with like-minded executives. In marketing, anytime is an opportune time to generate a business lead. One time, I went to the chiropractor and handed him one of my business card at the end of the session! It’s a big blue world out there and marketing is not tied to any specific industry. From firearms, pillows, hydraulics, to transmissions – you name it – we’ll market it at Agency Eagle!

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It’s been my pleasure sharing experiences and insights through this read. At Agency Eagle our mission is to provide total online marketing agency services to companies that are committed to making progress in sales and presence. In 2017, bootstrappers, startups, and entrepreneurs embark on a new journey!

After looking into that crystal ball in search of that niche that’s going to drive your business model, leadership and peers alike will have needed to have asked & answered some key questions before your business takes those gargantuan steps towards success.

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1. What business are we really in? We are in the USA branding business. Our parent company is in the process of launching other brands with very bright futures.

2. Who does our customer need to be in the next 5yrs? One that consumes, utilizes, and embraces our brand in their lifestyle and culture.

3. What distribution channels are we not using? Everything, but monthly ads in the classifieds or coupons on the back of retail purchase receipts. In the business that we’re in, leadership has opted not to use those distribution modes and deemed them to be inefficient for the target market area by which we’re looking to saturate.

4. What technologies are we not using? With our free consultations, for example, we have a very sophisticated way to chat with potential clients through a virtual chat or conference call; saves time and money.

5. What identity do you want to be associated with your business? The best choice. Our society is full of options; full of choices and the ability to choose. We want our brand to be a demand and the best choice for our customers!

6. Who do they become by doing business with you? They gain a renewed identity and become a part of select group. I wouldn’t go as far as to say aristocracy, but I would say by doing business with us would be a sign of greatness (a sign of nobility) because of the customer focus, product quality, rapid ROI, and most important, customer satisfaction.

7. If you were going to create another industry, what would it be? My boss and I talked about this recently and we both drew close to the idea of a “do-it-yourself” travel agency. This type of travel agency would allow the vacationer would do is book the hotel & flight themselves, and choose whether or not they want to be included or excluded from the guided tour and choose the sites they see daily themselves; shuttle, transportation, and dining all taken care of by the travel agency. All they have to do is show up.

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Sounds straight out of the mouth of Tony Robbins, right? That’s because it is! It’s from a podcast that I listened to: Strategic Innovation | The #1 secret to getting ahead, with Tony Robbins on Nobex!

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Remember earlier I mentioned leadership and peers? Funny thing is that the firm I work for, I am not in a position of leadership, but I lead by example. My mentor and CMO, Shawn Wilmoth talked with a fellow about 3 years ago, whose known as the “link Moses”, Eric Ward. My boss can testify how valuable of a resource is to our organization. His one on one sessions are recorded and he emails them to you after your done.

Eric has helped us develop our web marketing company into a back-linking and organic SEO marketing company. To learn more about Eric’s services or contact us for a free consultation about our back-linking search campaigns.

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A BIG THANK YOU goes out to Jerome Perrin of Jay Webmarketing for allowing me this wonderful opportunity to share with his followers!!!

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Cheers!

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Guest author: Bobby Rogers

Born & raised out of the rolling hills of East Tennessee, USA. I attended Walters State Community College and Tennessee Technology Center. My passion is serving our Lord Jesus Christ & serve as a deacon at Trinity SDA Church, Knoxville, TN.  

My hobbies include barbering, social media, & stock trading. I am a proud husband, father, & grandfather. I cherish the time I am able to spend with my friends & family, but I work two jobs! Full-time: Call center customer service agent and part-time marketing consultant. 

Follow Bobby @MorseCode87 on Twitter & agencyeagle15 on Instagram.

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