How To Implement A Low Budget Social Media Strategy

social media

How To Implement A Low Budget Social Media Strategy

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By Julian Tiongson

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Social media has grown to become one of the go-to marketing strategies. Issues many small businesses are facing are the big dogs simply have the budget to push out ads and empower their will. So how can us little guys compete with that? We simply need to be more active and use our resources wisely.  

Here are three ways for your business to implement a low budget social media strategy.

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1) Know your objectives

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What are you looking to accomplish with your social media? Are you look to just get more likes or generate conversations? Your page will become what you want it to be, so know your objectives. The amount of time and effort that you put in will resonate with your audience and get your closer to your goals.

With the company I am currently working for Near Me, we like to focus on educating our audience and creating new connections. We don’t worry about fishing for leads or spamming inboxes. We know through our view and thought leadership, the right people will come at the right time.

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2) Actively listen through your channels

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First question you need to ask yourself is where would my audience be? If your business is more visual, Instagram and Pinterest would your better options. However, I strongly believe Twitter, LinkedIn, and Facebook are essential for every business. Whichever channel it may be; listen to your audience. They will be the ones to answer your questions without even asking them. Scroll through twitter by searching keywords and phrases to see any tweets you have been mentioned in.

A great tool for this is hootsuite, which will allow you to open multiple streams side by side and even compare multiple channels. Using hootsuite as a social media management tool will save lots of time and help get through all the noise all in one place. With plans starting from $9.99/mo., you’ll definitely get your money’s worth.

Now you may be thinking, I don’t have time to sit on the computer all day and scroll around on social media. You are probably right but assigning the tasks to multiple people on your team can help cut down time and resources to listen what others are saying. For example, on our team we have a total of 3 people to actively listen to our channels and gather information. We assign different platforms to a specific person and days and coordinate what we find. Instead of it taking half of your day, it now takes 1-2 hours at most.

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3) Hire a few interns

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You’ll be surprised how much interns are capable of. Often times they are hungry and very eager to learn. With the difficulty of getting a job, new college grads are looking to take what they can get. Whether that is a part time internship or even in many cases unpaid. The opportunity of getting hands on experience and adding it to a resume brings much more value. I know from experience as I started off as an intern before making way into a full time position. It took a lot of time and effort but was a great learning experience that put me in the shoes I am today.

Interns can be found all over the internet on platforms such as Indeed, LinkedIn, Angel’s List, and many other great websites. Post a listing with a brief description and job duties and you will be surprised how many candidates apply. The hardest part will be deciding between the candidates and finding the right fit for your company. Keep in mind interns are looking to acquire full time jobs so they will go above and beyond to help your company succeed.

Social media marketing is all about experimentation and learning your target market. As you experiment with these different strategies, don’t be afraid to make changes on the go and shake things up. No need to go spending thousand and thousands of dollars on social media ads. With the right people and the right attitude, your business will find the right customers.

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Guest author: Julian Tiongson

Julian Tiongson is a Marketing Strategist at Near-Me, a platform enabling peer-to-peer marketplaces. He has a degree in Marketing management and Corporate management. Find him on Twitter or connect on LinkedIn.

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