How To Increase The Traffic Of Your Website

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how-to-increase-the-traffic-of-your-website

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If you do not get the traffic you want, don’t worry at all because you’re not alone.

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Today, there are 164 million blogs online. 71% get fewer than 5,000 visitors per month.

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Today, there are 1,045,855,000 domain names. So, if you start a new website from scratch, it will be very tough.

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Another statistic: there are between 12 and 24 million ecommerce websites out there.

Only 650,000 online shops manage to sell more than $ 1,000 … per year.

Somehow, it means that you will then belong to a kind of elite as of $ 1,001 TO per year.

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So, let’s be clear. If you start your entrepreneurial day by having a look at your analytics dashboard and you see something like this:

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how-to-increase-the-traffic-of-your-website

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Don’t worry at all. Because it’s perfectly normal (I’m not kidding).

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I’m serious.

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Once again, do not worry: what is happening to you happened to tons of websites before.

And you have to be aware that the majority of online platforms, today, get this kind of results.

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Of course, you can not be happy with that kind of figures.

You can not just sit down, hope and wait that the traffic of your website will improve, somehow.

There are numerous measures you can implement in order to obtain better metrics.

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You know that the traffic is key. If you get the audience, you’ll get the finance.

Some website owners maybe manage to get great conversion rates and great revenues with a very low traffic.

But most of the time, you will have to achieve a high level of traffic if you want to achieve all your financial objectives.

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That’s simple: a high volume of traffic will generate a high volume of leads and a high volume of leads will generate a high volume of sales.

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Simply said: traffic leads to sales.

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So, once you know that: how can you drastically increase the quantity and the quality of your traffic?

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How to increase traffic: Focus on the product/market fit

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Come back to the axioms of economy.

We live in a very strange period where many people feel attracted by extremist ways of thinking.

When you carefully read the economic programs of some political organizations, you will have to acknowledge this: it’s extreme, it’s weird, it’s unbelievable, it’s … very stupid.

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Let’s come back to economy.

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Enough is enough. Enough with politics, now.

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In business, a great success is always due to a perfect fit between a product and a market.

If there is no coherency, there is a mismatch. And economy hates mismatches above all.

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Quality is for sure an important aspect. But it is not a decisive one.

When you consider all the products available out there, you will notice that many of them are superficial, not perfect and sometimes very bad.

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You already bought products of mediocre quality.

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You know that.

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The iPod is the perfect example

of a great product

who remplaced a series

of mediocre products

ipod

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No, what counts most, this is the perfect adequacy between a product – whatever its quality – and a market which is ready to adopt this product.

So, let’s come to the point: if your traffic is very poor, it’s probably due to the fact that your product does not correspond to any market at all.

If you do not get the results you want, ask yourself this question: is there anybody over there?

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Is there a market?

If you did not get yet all the results you want, there are then many reasons to stay positive.

It’s probably not due to you. For sure, you spent many hours in working on your website.

For sure, you may be disappointed. For sure, you start to ask yourself questions. 

It’s normal. You are not alone.

What you have to face has been faced before by tons of entrepreneurs.

Of course, you can criticize yourself. We all are self-critical. And if you read theses lines, it’s probably because you are self-critical, too. But criticize the market you target, too.

Many entrepreneurs and companies spent hours and sometimes millions in developing and bringing a product to a market which … did not even exist.

Think of the Google glass, just as example.

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How to increase traffic: Analyze the market

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If you do not get the traffic you want, it’s probably due to the absence of any market, as previously explained. But it can also be due to the market itself.

Whatever the market you target, you will not be alone on this market.

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Most of the time, in a big market, there are a few leaders, some challengers and a horde of followers.

If you enter this kind of well established market, you will have to be better than a lot of actors which are there since a long time.

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Many entrepeneurs failed because the market they were targeting was overcrowded.

Many entrepreneurs and companies spent hours and sometimes millions in developing and bringing a product to a market which could not adopt any new actor.

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Think of the Google + social network, just as example.

The firm of Mountain View spent half a billion dollars to build a new social network which finally does not bring revenues to this company.

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Finally, the

social networks market

was not a game for Google

how to increase traffic example google +

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How you think something like that could happen?

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The answer is simple: because nobody cared.

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Your business may be very important to you.

For some entrepreneurs, the business they create is like their baby.

What they do not see is that most of the people around them … don’t care at all.

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So, if you develop a product and try to market it via a website and if your website get a poor traffic and not enough sales (despite all your efforts and the quality of your work), just come back to the basics: people maybe don’t care.

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It may be crass to read that.

But honestly speaking: you also don’t care about a plenty of scandalous things out there, right?

If you do not understand why people don’t care, just tell you that … they don’t care, just like you. 

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One more thing: most of the people principally follow (and care about) their interest.

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Master the “Should I stay or should I go” question

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Once you know all this, you should seriously ask yourself this question: shall you further work on the website which does not bring the traffic you want or shall you work on a new website which may eventually bring a better traffic?

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This is a key economic question.

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According to the decision you take, it will not have the same impact on your finances, you know that well.

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This brings us to the art of pivoting.

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Here is how the Financial Times defines the pivot: “when used in relation to entrepreneurship, pivot (which generally refers to a shift in strategy) describes the tortured path that most start-ups go through to find the right customer, value proposition, and positioning”.

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It’s a key topic. You will have to take the right decision.

It is utmost important for your future – and particularly your future financial situation – you know that. 

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It’s like a sign on the road. If you take the right decision, it’s alright.

If you take the bad decision, it’s all bad.

If kids displaced the road sign and you followed the wrong direction: good luck.

The quality of your traffic

will mainly depend

on the initial direction

you chose at

the very beginning 

of your entrepreneurial road

how to increase traffic road sign

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Once you answered all these questions – and only after having correctly answered all these questions – then you can ask yourself this question: how to increase the traffic of a website?

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So, now: how can you really increase the traffic of your website?

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Here is a 15-Point Checklist: 

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1. Work on your SEO to increase your traffic

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More than 50% of the traffic of a website comes from organic search, mainly from Google.

For sure this is an average. But it’s very important to consider this.

Being or not being on the first page of Google on strategic keywords will have a key impact on the global level of your traffic.

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2. Target influential people in your niche to increase your traffic

Influencer Marketing recently became a key topic.

It’s logical: if you manage to convince people who have a great influence, they’ll use their influence in your favor.

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Influential people are generally powerful people.

They set high standard levels.

So, the best way to convince them is to create contents of very high quality.

Create good stuff or create nothing at all.

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Be excellent.

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3. Create the right content (and not only a great content) to increase your traffic

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Remember the question of the product/market fit. It’s a key topic.

What you write, the content you create, the product you try to sell must correspond to something that really exists.

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Otherwise it will be very difficult for you to stay coherent.

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Create great contents is one thing. But before creating a great content, the most important is to create the right content.

What you develop may sound interesting to you, but if nobody cares, nobody will purchase.

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4. Master social media strategies to increase your traffic

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Social media contributes to the big internet revolution which is currently changing the world.

Until a recent period, creating a new company from scratch would have required either an important financial power or good political connections.

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With social media strategies, everybody can (in theory) create a business online and become a millionnaire. Even someone living in a small village in New Zeland.

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The most important is to have the wireless connection.

If you get the technology, you can theoretically rapidly get the money.  

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5. Use the social networks to increase your traffic

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If you want to develop strong social media strategies, you must master the various social networks such as Facebook, Twitter, Instagram or LinkedIn.

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It will be difficult for you to be powerful on every social network.

The best solution is to focus on the social network which corresponds to your business model best.

Then you will be able to develop the technical aspects of the social network which has your preference and you will significantly grow your traffic and your revenues.

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It’s a very simple strategy which always works.  

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6. Use automation tools to increase your traffic

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Create and develop a website is tough. If you want to develop your traffic, the best way to achieve your target is to dedicate as much time as you can to the development of your traffic. 

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It’s logical. The more you will work on your traffic, the more you will get the traffic you want.

And the best way to dedicate the maximum possible time on the development of your traffic is to work with automation tools in order to optimize your working time and work on your time management.

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For example: Buffer and Hootsuite can allow you to save hours of work when you schedule all your posts, tweets and publications of your articles.

Another example: IFTTT is a solution which will allow you to automate an impressive series of tasks.

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7. Use emailings to increase your traffic

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Among the people who surf on your websites, there are the ones who visit your website for the first time (the new visitors) and the ones who re-visit your website.

One of the best ways to increase the traffic of the people who visit your website for a second or a third time is to send them an email.

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In order to be able to send them emails, you must have their email address.

In order to collect their email address, you must install popup forms on your website.

Once you get (a ton of) email addresses, you can send (a ton of) emails and get (a ton of) traffic. 

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8. Set up a blogging strategy to increase your traffic

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One of the best ways to get regular and loyal visitors is to set up a blogging strategy.

It will cost you nothing but time, except if you decide to externalize the writing and publishing process.

If you decide to create a blog, you have to post articles regularly.

And the articles which will be published have to be great if you want to create a tribe and a huge traffic.

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As already explained, it has to be great but is has also to be right.

It must fit.

Otherwise, your blog will not work.

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9. Use guest posting to increase your traffic

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When you do not get the traffic you want, one of the best ways to increase drastically your traffic is to post articles on the blog of other websites of reference.

You can write and publish great articles on your blog, but if nobody read your blog – if you have no traffic – nobody will read your articles. Logically.

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But if you write articles for blogs of reference in your industry, there are possibly thousands or millions of people who will read your stuff.

Then you will benefit from the traffic of other websites. And you will operate a traffic transfer: from a popular website with huge traffic to your website which has not yet the traffic you want.

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This is one of the advantages of working with the best of the best in your industry: do not see them as competitors (somehow, can you really compete?) but as allies.

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10. Use article syndication to increase your traffic

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With article syndication, the purpose is to ask websites of reference to republish on their blog an article you wrote on your blog.

Of course, words shall be different in order to avoid content duplication and any other SEO issues.

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It can be a synthesis of one of your posts, just as example.

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Article syndication is great because you will then have a great content on your blog and another great content on another blog of reference which has an interesting traffic. 

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11. Use classical and native advertising + Google Adwords to increase your traffic

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One of the common ways to develop the traffic of a website is to invest in advertising.

You can use traditional advertising formats, such as TV spots, visuals in magazines and newspapers, posters in metro stations, etc.

Or you can invest in native advertising such as Facebook Ads, just as example.

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In terms of investments, you can also use the Google Adwords solution which generally allows to get a huge traffic in record times. You just have to select the keywords which are the most relevant for your future business.

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12. Use public relation to increase your traffic

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If the journalists love you, you’ll get a massive traffic.

If they hate you, they will probably not even mention your name.

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With other words: it will be easier for you if they are your friends.

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Journalists have a huge power of influence, as well as any kind of other influential people, celebrities and stars.

Journalists also form a very strong community.

They generally move into the same direction and they can influence the behaviour of a tribe and even entire populations.

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They simply can create from scratch the tribe you need for your traffic and your future revenues.

This is what happened to brands like Instagram, Facebook, Airbnb or Uber: all magazines speak about these companies and consequently ensure their success.

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13. Use all traditional marketing tools (CRM, POS materials, brochures) to increase your traffic

The emergence of innovative web marketing tools, born with the internet, may not make you forget all the powerful traditional marketing tools out there: direct marketing, point of sales materials, off line tools such as brochures, catalogs, totem displays or flyers.

In some industries, marketers and decision makers still mainly rely on this kind of tools.

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14. Develop social proof strategies to increase your traffic

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Social proof strategy is a key marketing trend.

It’s normal.

People are fed up with all the marketing techniques and tactics.

They prefer to get the recommendations and testimonials of real human beings rather than the promotional speeches of fake TV spots.

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If you (really) think about it: these kinds of spots sometimes are purely an insult to our intelligence.

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You know I’m right.

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So, if you want to develop a beneficial traffic for your website, develop a strong social proof strategy.

Collect real testimonials of real human beings.

Place these testimonials to the strategic spots of your website: the home page, the contact page, the page presenting your key product, etc.

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15. Master the art of growth hacking to increase your traffic

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Last but not least, one of the popular ways to get an important traffic is to develop growth hacking techniques.

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What is growth hacking?

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The art of growth hacking consists in deploying a series of tests and experimentations in order to develop the results and the KPI of a brand in record times: sales, market shares, subscribers, visibility, notoriety, authority – and traffic.

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Many of the companies which are often quoted in the press developed growth hacking techniques, called hacks.

Finding the hacks which will make the difference will, for sure, help you achieve a different traffic. 

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If you are not happy

with the traffic you get,

it’s time to learn

the art of growth hacking.

Because great hacks

can really

make the difference

growth-hacking

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Conclusion

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If you are not getting the traffic you want, you shall not worry at all.

Because it’s typical.

Having the traffic is probably the most difficult.

Once you get the traffic, getting a high level of sales is probably the easiest. 

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Before asking yourself how you could increase your traffic, you should ask yourself a battery of questions.

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For sure, your work is great. But is the market worth it? Don’t be too self-critical.

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Reverse the questions.

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Of course you want to succeed.

If you read this article until its conclusion, it simply means that you belong to this category of people who REALLY want to be successful. 

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So, ask yourself: what is really the problem of your current traffic?

What blocks?

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Once you could give the correct answers to the correct questions, you will see that there are plenty of solutions which will allow you to get the traffic you want.

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Actually, you will be spoiled for choice.

If you carefully read this article, you should now be aware of this.

Finally, it will be a matter of time management.

You will not be able to be everywhere, except if you belong to a big company and lead a digital team with numerous employees.

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Consider the fact that developing growth hacking techniques can make the difference.

Of course, everybody can be a growth hacker but not everybody will be able to create a huge traffic and massive revenues.

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Only a few of us.

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Otherwise, we would all soon or later become millionnaire, which is impossible.  

Growth hacking, it’s also about having the right mentality. 

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At the end, it’s always a question of mentality.

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By the way, what is your mentality?

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Written by Jerome Perrin

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  • Jerome Perrin

    Are you satisfied with the traffic of your website?

    How do you increase the number of your internet users?

    Which are the main difficulties you have to deal with?

    I am looking forward to hearing from you!

    Jay