6 Advices To Leverage B2B Ecommerce Sales

B2B Ecommerce Sales

• By Deepak Wadhwani •

 

How To Increase B2B Ecommerce Sales

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In the current age of high competition, it is important to be aware of methods that can help you in increasing B2B ecommerce sales. Along with various strategies and methodologies, it is essential for you to have better coordination and integration. You should also make the most out of the technological advancements that have enabled the B2B merchants to have ecommerce websites that are capable of handling complex configuration, purchasing, payment, and re-ordering processes. PROS – one of the leading online marketing companies in San Diego is happy to share the best ways through which you can make the most out of it and increase your B2B ecommerce sales.

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1. Mobile is Dominating the Web

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Every year, the number of people using the mobile phone for surfing & online shopping is increasing rapidly. As stated by the Forrester Research study, “54% of B2B ecommerce companies say that the customers use smartphones to look up for a product and around 52% do shopping through their mobile devices”. With such a vast amount of customer base, businesses will reach new heights if they optimize their ecommerce websites for mobile. Moreover, Google has declared that a site’s ranking in Google search results will depend heavily on its mobile optimization and friendliness.

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2. Robust Product Catalog with Advanced Search Options

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Customers want everything very quick and it is essential for you to provide them in the same way as they want. Having search options like filters and sorting is important so that customer is able to get what exactly they are looking for without having to waste a considerable amount of time. You can enhance the customer experience by providing them a robust product catalog that features all your offerings in relevant details.

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3. Inbound Marketing and Content Marketing

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Hubspot states that it is likely for 76% of B2B companies to employ inbound marketing approach because when it is backed with a strong content marketing strategy, it provides high ROI.

It is essential to have a content creation strategy that matches the customer’s interests and answers their queries. Also, make sure that you find the best platforms to distribute and market your content. The usage of segmentation and retargeting can help in guaranteeing content-audience match. You can provide further relevant and rich content in order to capture and nurture leads.

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4. Stop Making Account Registration Compulsory

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The concept of asking B2B customers to sign up on your ecommerce website before making a purchase is a notion that has been discarded long ago. It will simply compel the customer to switch to another site that doesn’t ask to do so because it is not just time-consuming but also very unnecessary.

It is more important to encourage the customer to make the purchases without any hassle by making the transaction process easy and swift. When you provide an awesome checkout process, they will definitely come back to your website.

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5. Allow Credit Card Payments

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Although there are many B2B ecommerce sites that enable customers to place an order but they do not present an option of making online payments. The predominance of consumer retail ecommerce experience has considerably transformed the manner in which B2B consumers act on the ecommerce sites. Now customers are willing to and want to pay online for their purchases. Forrester Consulting did a survey that showed that around 50% of B2B buyers want to pay for the online purchases with a credit or debit card instead of being invoiced.

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6. Easy Ordering And Reordering

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Driving conversion is the aim of your B2B ecommerce website and that is why providing a user experience that promotes the ordering and reordering for the customers are important.

There are numerous ways through which you can create a user-friendly ordering process such as by making the price structure easy so that it is simple to implement product configuration, quoting, payment processing, recurring shipment, and online reordering.

The B2B market is growing at a rapid pace. Keep in mind the above tips to find your niche and increase your B2B ecommerce sales! Here is an in-depth article on how to increase sales for your ecommerce business by PROS – Internet Marketing & Technology Company in San Diego.

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Guest author: Deepak Wadhwani

Deepak Wadhwani is the Founder/CEO of PROS – Internet Marketing & technology Company in San Diego. Deepak has over 20 years of experience in successful Technology & Marketing projects including enterprise web based software solutions, wireless engineering and ecommerce websites based on technology from Magento Ecommerce, Artificial Intelligence, Augmented/Virtual Reality, Google, Php, Amazon, Oracle, Qualcomm, Sprint, Microsoft, WordPress/Woocommerce, Joomla, Drupal, PHP, Java and SAP business objects in over 60 countries. He has worked on many facets of eCommerce and online marketing with leading brands such as Nike, Adidas, Zappos, TurboTax, Best Buy, Century 21 Real Estate, Staples, Ticket Network and many more.