How To Do Email Marketing The Right Way

email marketing

• By David Akuma •

 

Email marketing is one of the most effective ways to reach your target audience. You find some marketers saying things like “The money is in the list” they are basically referring to email lists.

This is so because lots of people check their email every blessed day. To some it’s the 1st thing they check after saying their prayers in the morning and the last thing before they drop their phone to retire for the day.

As a marketer you definitely have to be able to deliver valuable content for someone to want to join your mailing list. Therefore this article is aimed at providing you with a guideline on how to do email marketing the right way, which translates to improved conversion for your brand.

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1. Building email list: The best strategy for building your email list is by giving before expecting to receive anything in return. When you ask people to give you their email, you must give them a concrete reason beyond reasonable doubt that it is to their own benefit. Therefore to build an email list, you must offer something irresistible to get Signups.

For instance, at webxpat.com, we are offering valuable, actionable contents and tips periodically that you can apply to your business and get results instantly. 

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2. Never buy email lists: Buying email lists will do you more harm than good. A better approach is to rent a list from those that deliver to an audience related to your target audience. This works as the same principle as “INFLUENCER MARKETING” . This comes as a cost though.

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3. Avoid being blacklisted by making the unsubscribe button visible: This is usually the case when you buy a list. It will harm your email delivery and open rate. Therefore, it’s important you have a conspicuous unsubscribe button on every email you send out to avoid some people from marking your content as spam.

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4. Avoid too many pictures: Adding a few pictures isn’t a bad thing, but make sure the main message in your email is in plain text. Otherwise, your email message may not be seen.

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5. Avoid words like making money online, spamy words generally: Email service providers like Gmail blacklist several words and mark most emails that contain them as spam. Therefore do well to avoid such words like x-rated words, make money online and other related words.

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6. Send personalized messages: email list providers have codes that allow you to add a subscriber’s first name and last name and other details too. Give every email you send subscribers a personal touch like you know them personally.

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7. Be as natural as possible: it’s an age of personalized marketing. Therefore, make sure your messages are as personal as possible so it’s not perceived as a bulk message thrown out to catch just about anyone. That only worked in the age of BROADCASTING.

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8. Use catchy captions: The email caption also goes a long way in determining if an email will be eventually clicked or not.

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9. Maintain a consistent design layout, branding and color: Branding is very crucial in your marketing effort. Consistency is your color, and design will create a lasting impression in the mind of your audience. It makes it possible for your audience to recognize your brand even beyond the email. A consistent color will help them remember your brand when they see your messages.

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10. Automate as much as possible: Automation gets your email messages delivered even while you sleep. It enables you to be able to send messages out without the stories that you forgot to do it at a specific time.

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Email marketing has been effective for years and will continue to be for years to come. Do it correctly and the impact will be massive.

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If this article was informative, do well to share with someone by clicking the share button.

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Thank you!

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Guest author: David Akuma, Digital Marketer, Agile PM, with Digital BA skills / Visit David’s website: webxpat.com

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