How Google Panda, Penguin, Possum, And Hummingbird Affect Your SEO?

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How Google Panda, Penguin, Possum, And Hummingbird Affect Your SEO?

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By Philip Moses

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The essence of SEO is to get higher ranking on the popular search engines. Google is a main player in the industry, and there are a number of aspects that will influence the search rankings on Google. Some of the main algorithms that Google has been using recently are:

1. Google Panda

2. Google Penguin

3. Google Possum

4. Google Hummingbird

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It is important to learn about the various updates from Google and how each of these parts of the algo will impact your SEO.

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1. Google Panda

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The main consideration that Panda will use in the ranking of the sites is the quality of the content on the website. If your website has low-quality content, then Google Panda will have a negative impact on the overall ranking. With this in mind, it simply means that the website that invests in top quality content will be rewarded with higher rankings. Google Panda has grown through the years and is main algorithm used by Google in ranking pages.

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Spam Content

While it is true that Panda does not focus on user generated content, sites that have low-quality spam content from users will feel the negative impact of Google Panda. However, this does not mean that you should remove the user-generated content from your website. You can enhance your content moderation so as to allow quality content to be posted on your website.

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Length of Content

There are many sites that do understand the issue of the word count and will only publish content that is above 250 words. Ideally, you need content that will answer to the query in a satisfactory manner. There are pages with less than 100 words and have a higher ranking on Google.

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Google Panda does not focus on technical SEO like H1 tags and loading speed of the website. It fully focuses on the quality of the content.

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2. Google Penguin

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Google Penguin is the other part of Google algo, and this one specifically deals with the quality of the links. If you have links from low-quality directories, you will not appear on the top search results. It is important to verify that all the links that you acquire are of high quality.

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Who does Penguin Affect?

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The good news is that most of the websites are not affected by Google Penguin. However, if you are involved in link building, you would need to be cautious as Penguin in monitoring the links, and this will influence your ranking. When you hire SEO experts, it is your responsibility to look at the links that they are providing so that you cannot get negative impact on your SEO efforts.

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If there were some tactics that you had used in the past to acquire links and are now against Google’s guidelines, then Penguin will have a negative impact on your SEO. Penguin is concerned with the incoming links only and does not look at the outbound links.

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If you are not sure about the links that you have on your website, you should do an audit of the links. This is essential so as to ensure that your SEO is not affected negatively. Henceforth, you should only accept links from authority websites.

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3. Google Possum

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Possum is another essential part of the Google algorithm, and this mainly focuses on Local Search results. It is the responsibility of this algo to ensure that the local search results are accurate based on a number of factors. This is considered to be one of the biggest updates in Google’s algorithms.

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Impact of the Update

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There were many people who were ranked higher on local search, but after the update was rolled out, the rankings changed. The main objective of Google Possum is to provide a leveled playing field for all business, in the generation of the search results. As a result, local SEO has become quite competitive, since it required more than just listing your business location.

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There are a number of local businesses that found it quite difficult to appear on the local search results, due to their location. The businesses that were located in the major cities were captured on Google Maps, and this gave them undue advantage over the others in the outskirts of the cities. The new update has introduced filters, and this is why it is known as Possum since you will be playing a lot of possum with your keywords.

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4. Google Hummingbird

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Google Hummingbird is one of the biggest parts of the Google search algo. This was the biggest update in the Google algorithm since 2001. The Hummingbird ensures that the best results for specific queries are provided, without specifically being a span targeting algo. The main objective of Hummingbird is to make sure the search queries are understood clearly so as to generate accurate search results.

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Google Hummingbird’s Impact on SEO

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Websites that have quality content that read well have been enjoying positive impact from this algorithm. As long as the content is clear and seems to providing specific answers to what the searcher wants, this will get higher ranking. The long-tailed search queries are also getting high rankings.

With the rise of conversational searches on Google, one cannot optimize for Hummingbird. All you need to do is ensure that you have versatile and high-quality content. Your content should not only read well but also answer the long-tailed search queries as well as the short and precise ones. Hummingbird has some level of impact on SEO, but not like the other parts of the algorithm. As a matter of fact, when it was released, most website owners did not notice any changes with their search rankings.

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These are the main parts of the Google search algorithm, and it is important to understand how each can affect your SEO. You should always be alert on the various updates that Google releases so as to stay on top of the game and get rewarded with higher Google search rankings

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Guest author: Philip Moses

Philip Moses is a Digital Marketing Consultant.

Visit his website: http://www.philipmoses.co/

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