Growth Hacking Guide: The 10 Best Examples and Techniques

growth hacking techniques

Growth Hacking Guide: The 10 Best Examples and Techniques

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By Walter Ponce

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Today I’m going to tell you the best examples of Growth Hacking and how you can do it in practice in your startup, blog or online store. You must know already what is Growth Hacking but for the people who are a little bit lost…

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Growth Hacking is a discipline that began in 2010 and combines techniques of marketing, social networking, product improvement and web analytics. It is based on a scientific method, where a hypothesis is put on practice, some tests are carried out and it is concluded which results work and which do not.

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Growth Hacking tactics are developed for startups who have less investment and that is why it is a fundamental strategy for these types of companies. Its purpose is to get business growth as fast as possible through a series of tactics based on product creativity and web analytics to grow a business in: visibility, web traffic and finally, sales.

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Currently, this discipline has expanded and it can be said that it is highly recommended to apply in online business, online marketing strategies and blogs.

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Did you know that part of the successful growth of companies like Facebook, Youtube, Twitter, Instagram, Dropbox, AirBnB or Spotify has been realized thanks to techniques of Growth Hacking?

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10 Growth Hacking Strategies and Examples

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1. Growth Hacking > Referred to as “Member Get Member”


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It is a growh hack technique widely used by large companies and is based on offering users some reward or some kind of discount when they recommend and get one of their friends to register on their platforms. It is a good way to get more customers using other loyal customers.

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EXAMPLE

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One of the companies that used the best growh hack was Dropbox, which aimed to increase in a short time the number of registered users and as fast as possible. To do so, it offered a reward to those who successfully recommended their platform to a friend, in the form of free storage space on the tool.

The result? Dropbox went from 100,000 to 4 million users in 15 months. Many other organizations have used this technique and achieved great results.

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2. Growth Hacking > Take advantage of third-party platform traffic


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When you launch a project, the chances are that no one knows you, so you have to start moving to gain visibility and traffic to your website. You can take advantage of the positioning of third parties to get the push you need.

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You just need to have something good to share and familiarize yourself with using platforms like:
• Slideshare
• Youtube
• Yahoo Answers
• News Aggregators such as: MKtfan, Bitacoras or Menéame.
• Forums like: Foreman or Forocoches
• Wikipedia
 
EXAMPLE

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You can create a profile in MKtfan and upload your own content. To get to be the cover, you need at least 25 votes and once there you will get an extra visit to your website and you will gain incredible visibility. It is one of my favorite strategies and I have noticed how my internet marketing blog tripled visits.

 

3. Growth Hacking > The WOW Effect


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One of the best tactics or strategies to surprise and keep customers happy and in love with our brand is to get the WOW effect, because is very easy to reach, in addition it always works. It is a technique that is based on offering users more than what they expect, without asking for anything in return.

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They can be things as simple as:
• A personalized business gift
• Submit a template / help tutorial
• Give an ebook
• Provide extra after-sales service

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Who does not like a brand or company to surprise and give you something without asking anything in return?
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EXAMPLE

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One of the companies that does it, and very well, is SEMrush. This Christmas they have surprised with some gifts to some of their star clients. With this, they have managed to make the users very happy and they have shared the detail through all their social networks, with which the company has achieved an extra visibility of its brand.

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4. Growth Hacking > The “Marketing of Fear”


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Or the urgency sale, is a fairly common growth hack in the present days, used by many companies and brands. It consists of placing a product or service on sale with a special price and a time limit to make your purchase, with a limited number of units available or even, informing that other consumers can buy before you.

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It is a psychological strategy that growth hackers have developed very well and that encourages users to buy not to lose the offer.
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EXAMPLE

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Some of the big brands that developed this technique are Groupon, TicketMaster or Booking, which base their strategy on hurrying the purchase to the users, before the offer runs out.

5. Growth Hacking > Email reminder to subscribers


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This is one of my favorite growth hacks, because it is very simple, it is FREE and very effective. You simply have to send an email to your subscribers showing them that you remember them and that they are important to you.

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EXAMPLE

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Classroom CM uses this strategy and does it very well. Through email, get a close and personalized contact with their students and in return, always receive participation and positive feedback. This would be the beginning of one of your emails.

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6. Growth Hacking > The acquisition strategy 


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This is based on applying the mythical phrase we all know of: “if you can not with your enemy, join him” and you can put it into practice in different ways depending on whether you are interested in a merger, a participation as a partner or directly buy their part.

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EXAMPLE

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Buffer is one of the most powerful tools in the online world to increase the number of registrations, decided to buy the Digg platform in 2012.

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Digg is a floating bar that is added to websites and blogs and allows sharing of content on different social networks. This purchase allowed Buffer to add its social bookmark to the digg widget and thereby win the subscription and trust of all users already using that platform. Digg is currently used by more than 80,000 users.
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7. Growth Hacking > Free demo and trial versions


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It is a very interesting strategy that is based on developing a platform that allows users to test the benefits that this tool brings to their business. The idea is that it can be used for free without advertising, simply serves to show what the customer can buy the characteristics and benefits of the product for a limited time. It is a good way to make yourself known without being intrusive.

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EXAMPLE

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UserLike decided to create a widget that allows you to test the URL of a website and do a simulation of how the software works. With this technique of “test and if you like it you stay” the brand has got 40% more subscribers on its website.

 

8. Growth Hacking > Integration strategy


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This growth hack is based on the incorporation of a product, service or API (application programming interface) from one company to another. With this, it allows the company that is linked to simplify the process of incorporation to its web and benefit from the database and credibility of the existing brand. And the other win a number of affiliates to your brand.

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Here also come into play all those strategies that you can think of in which you associate with a company or program compatible with you with the idea of ​​improving and expanding services.
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EXAMPLE

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Hundreds of online analysis, designs or query tools like Crowdfire, Tailwind, Slideshare or ManagerFitter have incorporated this system to be able to register or login through other social networks.

  

9. Growth Hacking > The Skyscraper Technique 


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If you have a blog, you must be using this strategy already but you can perfect it a little more. It’s one of my favorites because I think it almost always works.

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This technique consists of searching keywords, themes or contents of your sector that are very shared in social networks or with a very large engagement and create a content better than that. With this, we will get a series of inbound links or backlinks to our website that will help us position the content on Google and increase the number of visits.
 
EXAMPLE

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If we talk about fashion, for example, hundreds of bloggers usually write the same based on the most searched keywords and what is fashionable at that time. This increases visits and encourages possible collaborations and links between blogs of the same theme.

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10. Growth Hacking > Personalized and simple email


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If you want to gain the trust and fidelity of your users or clients you have to make them see that for you they are unique, and not one more. To achieve this, it is important that the emails you send them seem to be just for them and not for thousands of subscribers at the same time.

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There are some keys to achieving this perception:
• First of all, if you know the name of the person you must include it, so that when they open the email they understand that you are addressing him or her.
• Please do not include the typical (friend) or the (friend), that gives a very unprofessional appearance and you do not know who you are addressing.
• Use a language adapted to your readers and the one you use in your blog.
• If you write your content in a formal way, it is advisable to apply it in your emails.
• If you type informally in your emails you should treat “you” subscribers as they will feel identified, and it will seem to you that you are actually sending that email just for them.
• Go straight to the point, do not write 10 paragraphs to say 3 things. It is best that you be brief and concise in your emails.
• Write short paragraphs and calls to action that catch the attention of the reader as soon as they enter the mail.
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Now it’s your turn to be a growth hacker.
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There are sure many more effective growth hacking strategies and I would be delighted that together we can complete this post. If you can think of anything else, leave me your comment and we will expand the list. Hopefully we get more than 30 Growth Hacks in all!
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Guest author: Walter Ponce § Digital Marketer – SEO Expert – Growth Hacker – Social Media Marketer – Affiliate Marketer

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