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How To Be On The First Page Of Google?

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When it comes to web marketing strategies, the subject of the first page of Google is always a privileged conversation topic.

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For many entrepreneurs, decision makers and managers, the first page of Google is an essential business idea.

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They naturally argue that if their site manages to reach the first page of Google on the right keywords, internet users will massively go on their website, will discover the products or services they want to market – and buy.

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It is an utmost simple mental representation.

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The idea is not new. But it is systematic. Therefore, it explains the numerous articles written on the subject.

Indeed, people usually write what other people want to read. And people generally want to read what they want to hear.

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This is also the case for the topic of the first page of Google.

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It is true that many of the websites which managed to rank on the first page of Google on strategic keywords were able to attract an interesting affluence. And get successful sales.

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Many people therefore naturally raise following question: how the websites which arrived on the first page of Google succeeded?

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Everyone knows that it’s not easy.

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It’s not easy because there is only room for a dozen brands and websites.

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In terms of business, the challenge of the first page of Google represents an admirable challenge ahead.

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For it is estimated that more than:

♦  50% of the visits on websites come from organic search

♦  75% of internet users will remain on the first page of Google

♦  90% of internet users do not go beyond the third page

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How then to be on the first page of Google?

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First page of Google > A business issue above all

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From a purely business point of view, you can assume that if a website is positioned at the 10th page of Google or if it is positioned at the 100th page, it’s almost the same.

You could even say following: this is all or nothing at all.

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It is whether the first page of Google or nothing at all.

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This is corroborated by many website owners and administrators who have managed to get on the first page of Google on strategic keywords.

Many professionals will tell you that the volume of emails, new contracts and sales is much better when their website is on the first page of Google on certain keywords. Despite their talent.

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So, there are two different things:

♦  The quality of the service or product that you will promote via your website

♦  Being (or not being) on the first page of Google

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Both will be business accelerators.

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This binary representation is obviously shifted. The reality is much more complex.

And things are much more interrelated and dependent on each other.

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A website that will present an exceptional offer will succeed in attracting more visitors.

Visitors arriving on the site will stay longer and will navigate from page to page, which will have a beneficial effect on the bounce rate.

Many people will place hypertext links, which will leverage many backlinks.

And the number of backlinks will have an impact on your SEO performance.

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All this will have a significant influence on the global ranking of your website.

All these elements will indeed be considered by the googlebot, one of the tools that allow Google to index and rank web pages and websites.

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Everything is linked together. One of the reasons why the websites positioning on the first page of Google are more successful than others is that people place more trust toward these websites than toward others.

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They think that if a website has managed to climb to the first page of Google, it means that it is an excellent one.

And a better one that another website who would be on the second or on the third page.

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Internet users generally think that the websites which are on the first page of Google are better than the ones who are on the second page of Google.

And they generally think that those who are on the second page are better than those on the third page.

They do not really turn their attention to those who gravitate beyond the 4th page.

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When an internet user thinks that a website being at the first page of Google is necessarily better than a website being at the 100th page, it projects its mental representation on the content of this website.

That means on its products and its services.

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This has a considerable impact on the volume of sales that this website will be able to generate.

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Whatever your SEO strategy,

always consider it

as a business issue

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First page of Google > How to get there?

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Rely on quality and trust.

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It would be wrong to focus exclusively on SEO techniques.

The quality of the product is the most important factor.

It has to correspond to a market and an expectation, latent or not.

The more the proposed product fits, the more internet users will:

– Remain on a website

– Conduct frequent visits

– Recommend the website

– Set backlinks

– Talk around them

– Write on social networks

– Buy

– Influence potential buyers

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Each of the above elements can be connected to one or more algorithms that Google regularly creates and injects into its softwares, machines and bots, both to improve the quality of its ranking and track down bad practices in terms of SEO.

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To sum it all and make it understandable by non-mathematicians, Google likes the following formula: “Content is King”.

These three words can explain everything and avoid having to go to the infinite maze of paths taken by the multitude of Google algorithms in order to arrive at a single result, that is to say:

– A ranking of a website or a web page

– On a page from a search engine

– On a keyword or a combination of keywords

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Many people try to understand why such site happened to appear on such keyword on such page.

Very often, there is simply nothing to understand.

If this is a simple rule with three words everyone can understand: “Content is King”.

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Do not try to understand the world according to Google and its algorithms.

It is proven that even the employees of the firm of Mountain View do not really know what they are doing.

You certainly already have made a research on Google which gave really weird results.

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In order to solve this tricky issue, Google developed the great idea to create and implement … supplemental algorithms.

Which is quite logical: Google employees are paid to create these algorithms, this is their job. This is how the guys there get paid.

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Somehow, they have to justify the time spent on their work: on elaborating new algorithms.

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Once again: this is how they get paid.

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Try to remember only one figure: there are roughly 500 new algorithms per year.

That means that Google is changing every day.

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Just focus on one criterion: create quality. Needless to say such obvious words, of course.

It’s really common sense. If you have a good content, you will improve all your indicators: internet users will stay longer on your website, they will recommend your solutions and speak about your website, they will buy, they will interact with the site, etc.

All this will be taken into account by Google.

And the ranking of your site will improve over time.

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It’s a virtuous circle between quality and trust.

Customers will give their trust to your website.

So, Google will trust your website more. So, your website will have a better ranking.

So, users will even more give their trust to your website.

Google will then give your website a better ranking, etc.

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First page of Google > Analyze the others

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Be able to reach the first page of Google is also a technical matter.

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Unless you operate on a market where there is no opponent.

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Actually, your results in terms of SEO will depend on:

♦  The quality of your work to get to the first page of Google

♦  The other website owners who also want to look good on the first page of Google

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It is very important to take that topic into consideration.

It would be an extremely serious error to think that a great work has been done when the result was obtained simply because there was no opposing team in front of you.

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         Is any one over there???

Imagine you’re playing in a football team with no opposing team in front of you and you jump for joy with all your teammates every time you score a goal, that is to say every thirty seconds. And this for an hour and a half.

This example has the merit of perfectly illustrating  the analysis you will have to make on your own results. Because if you manage to appear on the first page of Google for the simple reason that there was no opponents and no opposing team in front of you, the slap will be very heavy the day when there will be … an opposing team in front of you.

Especially if this team is much better than yours.

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Obviously, this example of a football team scoring goals without any opposing team is there to help you understand.

Such a situation, if it came, would be most grotesque and it is unthinkable how a football team might be able to auto-celebrate itself with such a stupid way, although obviously: we never know.

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First page of Google > Master the SEO techniques

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In the real world, there will often be someone in front of you. Someone you should never underestimate.

The common point between you and such person, company or brand is that they want to be on the first page of Google, too.

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Do not underestimate.

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Always respect.

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If you want to win one day.

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This is where mastering SEO techniques can really make the difference.

Some organizations will even rely on the services of a SEO specialist.

If this is not your case and if you want to do the SEO of your web pages by yourself, here is a list of priorities to consider:

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First page of Google:  

Main rules

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a) Choose a good web hosting company and a powerful server, depending on the weight of your website: too many website administrators still make the mistake of letting their website in very bad hands.

The day your website breakdowns, this will be the beginning of big problems for you.

All the time you spend to solve these technical glitches will be time you will not spend to grow your business, which shall have the priority.

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b) Build a SEO strategy per page. Each web page should match a specific goal in terms of keywords or keywords combinations.

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c) Update your website. Rework on your pages, regularly. It’s very important. Perfection will be your ally: the more you will improve your website, the more you will logically have to work on your website and your web pages and the more you will have to proceed to updates of your website.

And Google will give some kind of priority to your website because this search engine tends to favor rather recently updated pages than pages that have not been updated for a long time – although this is not the only Google algorithm, obviously.

Everything is linked together: the more you make changes to your website (web design, wording, rephrasing, adding paragraphs, changing CTA, etc.) the more it will be beneficial for your website – also in terms of SEO.

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d) Create a blog with quality content. The articles you write must be relevant and in line with your business.

Note that, today, the articles with the best ranking are those that contain around 2500 words.

Try to always opt for the quality of what you write: people will read your article and will stay longer on your website, which is an important criterion in the Google rankings.

Somehow, if your writing is bad, people will notice and finally be aware.

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e) Use social networks to diffuse and promote your contents, what is called in the jargon Social Media Optimization (SMO).

Get backlinks to your website.

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f) Set your images correctly as well as the title tags and the H1, H2, H3, Hn alt tags.

If you use WordPress as a CMS for your website, use SEO plugins of reference, such as the one of the Team Yoast, which is today the WordPress leading plugin for SEO.

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g) Inform yourself regularly on SEO news, including the changes made by Google to give a ranking to a website via its algorithms.

Example of information source: MOZ.

Also read the Google SEO Starter Guide which is updated every year by Google in person.

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h) Make yourself a checklist of important SEO points.

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i) Nurture the wording of your domain name and all your url, permalinks, anchor texts, etc: SEO, this is primarily a matter of semantics.

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j) Choose a technology that is SEO friendly, as WordPress for example, otherwise it will be very difficult for you to reverse and turn back.

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k) Responsive design: your website should be mobile friendly, it is an important criterion for Google.

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l) Netlinking: create hyperlinks to other pages of your website and external web pages of reference. Avoid broken links, that is to say url pointing to web pages that do not exist.

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m) Work on your local SEO, especially with Google My Business.

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n) Respond to comments. It’s very important.

Google sees comments as a sign of social proof.

And comments generate (a ton of) other comments.

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o) Regularly check the performance of your digital solution.

Get helped for this by free tools like GTmetrix or Dareboost.

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First page of Google > Do not do very bad things

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The rules written in the previous paragraph are recommended.

They are called, in the web jargon, white hat techniques.

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The forbidden techniques are called black hat.

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Here is what you should not do because it would be very bad for your SEO results:

♦  Copy / duplicate text from a web page of your website or from a web page of another website

♦  Make keyword stuffing: try to say things differently, use Oxford or Cambridge dictionaries (here and here) to help you find the correct synonyms, verbs, adjectives, adages, idioms, etc

♦  Write text tone on tone or very small, so that the text will be read by search engines only – and not by human beings

♦  Write your text to the attention of machines and search engines rather than humans

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You shall not write for Google.

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Write for human beings first.

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And everything will be alright.

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First page of Google > Be patient and criticize

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Ask yourself one question. Do you absolutely need to be on the first page of Google?

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Would you like to be on the first page of Google because everyone says to you: “Hey, you must be on the first page of Google”.

Or have you built your thinking by yourself, independently, without being influenced by anyone?

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Before starting an action plan supposed to help you reach the first page of Google, it is worth the following question: to be (or not to be) on the first page of Google, will it necessarily have any kind of influence on the results you target?

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If you think that being on the first page of Google will bring some benefits to your website, your brand and your revenues, then you will often have to be patient.

A website created ex nihilo may have to wait some time before the first results come in terms of SEO.

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Try to understand that on certain keywords, get to the first page and be better than tens or even hundreds/thousands/millions of other web pages, such success will require hard work – and time.

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But once you achieve that result – and if and only if your product / service is excellent and corresponds to a market – then indeed:

♦  Internet users will discover your website on the first page of Google

♦  They will not navigate much further than the first page of Google

♦  Many people will click on your domain name

♦  Numerous internet users will visit your website

♦  Some visits will turn into purchases

♦  Your revenues will grow

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This is the dream scenario of the first page of Google.

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In its ideal (and final) version.

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Written by Jerome Perrin

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  • Jerome Perrin

    And you?

    Which are your insights concerning the first page of Google?

    I am looking forward to reading your comment!

    Jay