Digital Marketers: Are You Ready To Take Advantage of Valentine’s Day?

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Digital Marketers: Are You Ready To Take Advantage of Valentine’s Day?

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By Yogesh Apte

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When any holiday approaches, brand marketers up their ante and create a Social media frenzy to grasp the attention of the audience – Valentine’s Day is no exception. Valentine’s Day, one of the most eagerly awaited holidays of the year, is just around the corner.

Valentine’s Day is a major sales holiday, and it’s a Digital Marketing opportunity that shouldn’t be missed. That feeling that you should somehow surprise your customers, just like all the other companies will. Valentine’s Day has turned into a great opportunity for many Brands and Digital Marketers to reach out to their target audience and invite them to make a visit to buy something for their loved ones.

More than 60% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way. Every business can take advantage of this romantic holiday by offering unique promotions and Offer Fun Valentine’s Day marketing campaigns that appeal to their audience.

For digital marketing professionals and business owners alike, this “Romantic day” is a goldmine. More than 80% of shoppers turn to the internet for help before buying a Valentine’s Day gift. That is reason enough for brands to capitalize on digital marketing campaigns. So how are you going to boost your business’ Digital marketing strategies for Valentine’s Day? To help, here are Five ideas every business can use to increase business this Valentine’s Day:

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1. The Power Of Social Media Marketing 

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Social media marketing is not only about increasing sales but also creating brand awareness. Focus on social media channels likes Twitter, Facebook, Pinterest and Instagram. Asked consumers to complete the sentence, I Love You Like… OR Ask your consumers to “Share the Love” on a social site. Ask customers to share sweet stories, poems, or pictures that represent love, romance, or friendship on Twitter, Facebook or Instagram. Be sure to have participants include a specific hashtag or include your business name on the post.

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2. The Rise of Influencer Marketing 

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Influencer marketing provides brands with a way to shape organic promotions around products. Influencer marketing content delivers 10X higher ROI than traditional forms of digital marketing. Working with influencers, brands can create authentic content while making a genuine connection with the audience. 49% of people say they rely on recommendations from influencers when making purchase decisions. People say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or youtube. Influencer marketing combines the best of two worlds. It has the personality of word-of-mouth advertisement combined with all the power of social media marketing.

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3. Search Engine Optimization Becomes Stronger

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The right use of keywords depends on a proper understanding of your target users. As soon as New Year is over, people begin searching for items online related to Valentine’s Day. You can be proactive by immediately campaigning in January with search engine optimized content.50% of searches and shopping taking place in early February. This brings out a great opportunity for marketers who are present at the right time, just when the searches and clicks increase.

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4. The Potential Of Video 

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You can make short videos of customers that come in your store and show how couples socialize in your business. These videos can be promoted on social media and a ‘favorite couple’ contest can be set up. Video posts on Facebook and Youtube get the highest engagement and Share your video on your social pages Give the campaign a hashtag that includes the word love, and make sure you get the targeting right. Video can tell a brand story more powerfully than other formats but it can also work extremely well among mobile audiences and aid in the conversion of sales.

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5. Multi-channel Marketing

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Multi-channel marketing should always include at least two or three different avenues in which you reach out to the customer. Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Understanding the channels your customers use and how to reach them is vital to your Valentine’s Day marketing efforts.

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Bonus – Last Minute Valentine’s Day strategy

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– Prioritize mobile search.

– Selfies can be brilliant a marketing tool for brands.

– Be sure to target men in the 25-34 age bracket .

– Highlight alternative gift options and offer free Valentine gift wrapping.

– Send virtual Valentine’s cards to loyal customers.

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What Valentine’s Day promotion are you planning this year? 

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Guest author: Yogesh Apte, Digital Marketing Analyst at Birla Edutech Ltd.

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