6 SEO Trends Surfacing in 2017

seo

6 SEO Trends Surfacing in 2017

Initially, this article has been published by Sara Cook on studiod.agency, here

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By Sara Cook

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Search Engine Optimization (SEO) is a strategy of staying ahead of the game and your opponents. The most effective practice to compete with the dominance is to stay aware of how search engines are evolving.

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1. Rise of Voice Search 

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Google and Northstar Research conducted a study revealing over half of teens and 41% of adults rely on voice search for their needs on a daily basis. Pre-voice search, google algorithms had exclusively optimized for shorter keywords.

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However, with this new trend, key word optimization has turned to favor contextual and natural phrases. The future is here, and the future is voice search.

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2. Accelerated Mobile Pages (AMPs)

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As the digital age rises and more apps claim storage space on user’s mobile devices, speed is key. Accelerated Mobile Pages (AMPs) is a procedure allowing web designers to create webpages with the ability of instantly loading on mobile devices.

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Google favors sites switching to AMPs. Simple structural changes can increase your site’s load speed up to four times faster concurrently using less data.

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3. User Experience Optimization Blurring SEO Lines

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Google prioritizes sites that provide mobile friendly pages, sites that load quickly, and webpages with analytical proof that users spend a prolonged time period on the page. User experience has played a significant role in SEO since the beginning of search engine marketing. In 2017, we will see an increased emphasis on user friendly webpages.

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4. Hungry for Heavier Content 

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Give the reader more credit. Readers are straying from the commonly written fluff pieces and now prefer more “dense” content. Content Marketing strategies tended to focus on mini articles and bite-sized bits of information. Readers of 2017 are hungry for longer articles extensively covering the content.

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5. Video Content: We Shop with our Eyes 

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Though contradicting the previous trend, video content continues to be on the rise and it is not going anywhere. However, think outside the box of Snapchat, Vine, Instagram or Facebook Live. Webinars and step-by-step tutorials are strong marketing strategies. Google’s algorithm has long prioritized webpages with embedded video content.

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6. Digital Assistants Wanted 

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Digital assistants are now readily accepted as part of our daily lives. Siri and Alexa have made the lives of users simpler, and as stated above, increased the significance of voice search. In 2017, these devices and little helpers will become more sophisticated, opening the doors to advanced types of search.

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Google and other search engines, like Bing, are evolving in 2017 and new trends will continue to develop. The more you are aware and the more you adapt your current marketing strategy, the more competitive you will be in the SEO game.

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Contact Studio/D to discuss your current strategy and your future business goals.

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Guest Author: Sara Cook, Digital Marketing Specialist, Studio/D

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