5 Website Design Trends to Improve Bounce Rates

Website Design Trends

by Himani Kankaria

Web design trends have always grabbed the eyes of the companies in order to improve their visitors’ experience and thus, increase the brand credibility every year.

In the year 2016, we tried on various design trends for the Enterprises. And, looking into the web design trends to be expected in the year 2017, there are a few that will remain in the top list for the whole year in order to increase website traffic with improving the bounce rates and leads too. So, we should now focus on the “most important” ones rather looking at all those predictable ones.

Let’s find out the most important web design trends for the year 2017 to improve your website traffic & bounce rates:

1. More Focus on Story-based Web Design

Does your website still consist of beautiful web design?

Beautiful looking websites certainly have the great look and feel. But, this approach of having a good look and feel has changed a lot in 2016. The website’s design is considered to be the BEST when it has a story behind its design.

Old-school web design is now no more demanded by the Enterprises. We all now know that only marketing & sales activities are not going to get you business, it’s a chain of activities. And, the first step towards bringing more online sales, one needs to make sure to retain their visitors through engaging with them.

Thus, get your focus more towards revamping your website design towards story-based web design in 2017.

I really love this story-based web design.


The only reason is that once a visitor lands on this page, he tries to understand the whole story behind the design. Obviously, this will help visitors to move around the other pages of your site and read more. Hence, this improves the bounce rates and the chances to get inquiries as well.

2. Responsive Web Design – A Must Now

Why we love our smartphones?

One of the top reasons is to access web on our mobile. We have seen a remarkable increase in the use of mobile phones to access websites. Thus, it is now highly important to have a web design, that is responsive.

Also, if you have noticed the SEO trends 2017 by Sam Hurley – #1 Digital Marketing Influencer, much importance is given to Google’s AMP pages. Thus, every website would need to have their website design and development as responsive as possible to help increase your brand visibility on Google as well as your mobile visitors.

Here, in an article, Shailesh Talaviya – CEO at Addicted Technologies – describes that the accuracy in responsiveness is expected in order to have your developed mobile applications successful.

Make your website responsive in 2017 to get better place on search engines, which eventually will help, in increasing the visitors.

One of the best responsive web design examples are MashableTwitter Bootstrap & Starbucks.


We all know that websites with better bounce rates are always good at getting better rankings in search engines.

3. Decrease in Premium Paid Photos on Website

Have you come across websites having real-life photos on the website?

Yes, then that’s the major web design shift that we have noticed in the year 2016. And, that trend of using real-life photos on a website will be the most trending part of the web design trends for the year 2017.

So, if you’ve been planning to purchase the premium photos online, then, I think you should now focus on hiring a professional photographer or utilizing a hidden talent in your organization who can help you by clicking the real-life photographs. This will help you with the best web design in 2017 and beyond.

Well, the most important website for the SEO professionals like us is neilpatel.com. Neil Patel is one of the top global digital marketing influencers and he uses his own photographs in his whole website.


Doing this will help visitors to understand how genuine this company is. Thus, there will be more visitors and will engage more. This will in return, will decrease the bounce rate.

4. Welcoming Videos, Animations & GIFs

Creativity has no limits and when it is used at the right place, it gives you fantastic results.

The trend of showing creativity of your products/services on your website through videos has a long lasting effect on the visitors. In fact, it has been experienced by the most Enterprises that after involving videos of their business with their office and their employees, video testimonials, etc. it has helped them to improve their trust of their customers.

Here, in an article, Jennifer Jager – Creative Director at Video101.com – explains how the three types of videos on the website can help the Enterprises.

Also, animations and GIFs are in great demand among the SMEs.

I love Koozai.com’s GIF CTA (Call-to-Action) buttons and videos all over their website.


They give a sense of humor and fun to the website’s visitors, which can help in developing a strong bond among them.

Thus, if you’re not planning to revamp your website design, then start welcoming the videos, animations and GIFs in 2017.

5. Involving Lovely Microinteractions

All we are discussing here, is about how to interact/engage more with our website’s visitors ensuring better bounce rates, right?

Web Design is one area where you can see a lot of creativity and the web designers are giving much effort in experimenting different things in the website’s look and feel. And, they have invented a new thing is microinteractions.

Check out wonderful microinteractions on a website of automated Human Resource management solutions provider – Hrinnova.


Microinteractions is something, which a user can see it while performing an action like clicking, scrolling, mouse-hover, etc. This grabs the visitor’s attention for sure and that will help them to interact more and more with your website.

Microinteractions can be the minor web design changes but can be very fruitful. Go for it in the year 2017.

Wrapping Up

We all have goals set for our New Year as a part of our New Year resolutions. This includes our business goals as well. Every year we plan to learn more, implement more and gain more. And, whether you’ve planned for web design goals for this new year 2017 or not, try implementing any of the above top web design trends in 2017 as they are already passionately booming among the Enterprises.

Guest author: Himani Kankaria

Himani is a digital marketing specialist with more than 5 years of experience who works closely with various Enterprises to help them improve their digital presence with various digital marketing strategies.

Check out her latest flick on Top 7 Ways to Become a Digital Marketing Influencer.

Though being madly & deeply in love with SEO, you can find her smiling all the time, dancing, mimicking and much more to the fun.