5 Steps To More Effective Blog Posts

more effective blog posts

• By Mark H. Bloom •

 

Preparation is just as important as execution

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Most people who want to start a blog usually just dive right in. They know what they want to say. They may even know the audience they want to reach. They hope there’s a demand for their opinions, advice or research.

If that sounds like putting the cart before the horse, you’re correct. Still, sometimes bloggers get lucky. Sometimes they hit on a topic no one else is covering or on an angle that’s surprisingly fresh. It does happen. But it’s the exception rather than the rule.

Instead of diving in head-first, there’s a better way to create more effective blog posts. It does require some work, but It’s likely the best way to get noticed and drive traffic to your blog. So, here are the five steps to help you create more effective blog posts:

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1. Plan First, Write Later

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The first step is to brainstorm what you want to write about. It’s not just a matter of picking a topic. Explore your topic. Look at it from multiple angles. Use brainstorming tools if they help.

Remember that people search by asking questions. Think about the questions people ask about the topic you’ve chosen. Then make sure you answer those questions.

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2. Check Your Keywords

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Keywords still matter. Keyword research drives the direction of your writing; you’ll find what most people are searching for – what they actually type into the search engine – when they want information about your topic. Keyword research is central to all content marketing, and it creates more effective blog posts.

Use the keyword research tool that works best for your needs. You want to find the keyword phrase with the highest volume (that is, more people are using it) with the lowest competition (that is, fewer of your competitors are addressing that question).

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3. Double-Check the Competition

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This step involves doing an internet search using the keyword phrase you’ve chosen. See what comes up. Are your direct competitors already covering this topic? You want to know. You need to know.

You may find you have a golden opportunity stretching out ahead of you. Or you may find a crowded room where no one can stand out. Which place would you rather spend your time?

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4. Write, Edit, Revise

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At last you get to the point where you can actually write about the topic you’ve chosen. It’s true that everyone has a unique voice when writing, but make sure how you write is appropriate to your audience.

And again: answer the questions you pose. If you don’t, you’ll lose credibility. And with so many distractions and so much competition on the internet, you may only get one chance to impress. Make sure the writing is tight and to-the-point.

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5. Promote Everywhere

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Your job’s not done until after you promote your blog post. Use social media, email newsletters … any way and every way you can think of. It’s no longer enough to simply write it and publish it. You have to promote it.

Even if your blog post is the best thing ever written, it still needs assistance to direct readers to it. Promotion drives traffic to your website, and it’s a key step in creating more effective blog posts. Don’t forget it.

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Guest author: Mark H. Bloom, Director of Digital Content at Ray Access

Ray Access is a content marketing firm that believes in the power of words to empower your business. Content marketing may be the least expensive, yet most effective way to market your business online.