5 Best Strategies To Increase Sales With Social Media

social media sales

5 Best Strategies To Increase Sales With Social Media

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By Vedh Jagadish

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Social media is a goldmine for small businesses and startups. This has given great opportunities to such businesses to boost their brand and find qualified prospects. By using social media for sales, relationship building, lead prospecting and building value can be achieved through regular and active use.

Sales and social media in today’s day and age go hand-in-hand. Businesses are using social media as their primary sales and marketing source. Business and brands promote their sales campaigns through social media as it guarantees a vast reach. The cost for setting up such sales through social media campaigns is also a lot cheaper. Plus, you can measure the campaign’s performance and tweak your campaigns and strategies in real time.

For your sales strategies to work seamlessly and in the most effective way, you need to be heard on social media. Some of the tips in this article help you optimise your social media outlook for better reach and engagement to pursue sales.

The following are the best strategies that you can implement to boost your social media sales campaigns:

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1. Optimise Your Profile

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Your social profile is the first point of contact to any social media user. You need to make it look as professional and as interesting as possible.

Your profile isn’t just limited to your social media platform. If a prospect wants to know more about your company, the first thing done will be a Google Search. Social media profiles do show up on Google Search results and hence it is important for your profile to be informative.

Include your website link or sales links on your social media page and also in the description. Ensure that all your contact information is correct and double checked.

Your social media profile should act as a medium to guide your visitors into your sales funnel. Have a structured and well planned out theme across your profiles with regards posts and content. Do maintain the same across all your social media profiles across various platforms.

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2. Social Media Advertising

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With the social media movement becoming very popular with businesses, social media platforms have resorted to decreasing the organic reach via their algorithms in order to push you towards paid advertising.

Unless you are pushing the most engaging content constantly and consistently, paid advertising gives you that boost that your profile needs.

Advertising on social media platforms works exceptionally well as they are precisely targeted. These advertisements reach the exact audience base that your business caters to. You can set up these ads with your best content, drive users to your website, invite the audience to your events, promote your product or service, and avail your offers and much more. You can create separating advertising campaigns for each of your sales targets on social media.

Social media ads integrate with various other platforms and use re-targeting to their greatest advantage. So you can be assured that your advertisement reaches the maximum number of people that are the most relevant to your offering.

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3. Promote Content of All Forms

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All the social media platforms have proven to get the most engagement with visual posts. Apart from the obvious Instagram, Pinterest, and Snapchat that are curated around the visual content, other platforms also are more lively and interesting when you offer a visual stimulus.

Use of hashtags can also help your brand or business be found on social media. Twitter’s trending section is based just on hashtags and anyone who is interested can find all the tweets grouped under that hashtag. You can also create your own memes as this type of content performs very well on social media.

You do not necessarily have to promote only your content on social media. Many marketers go by the 80-20 rule. This rule states that you promote your own content only 20% of the time and 80% to be from other sources. These posts from other sources can be from social media influencers or big names in your niche. As long as you don’t promote your competitor’s content, this rule performs very well.

Do stick to the theme created by your business or brand while doing all this. Do not drift away from what your business or brand stands for. A variety of content engages users of all different preferences.

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4. Active Engagement

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Staying active on social media is very important for you to stay relevant increase your social media reach. This requires you to promote quality content regularly.

Staying active on social media does not require you to stay connected or stay online all the time. With the emergence of various social media management tools, this task is simpler than ever before. Postcron is such a tool with which you can schedule custom content for days. This tool also offers analytics so you can understand the type of content that performs the best and sits best with your audience.

You also have various social media monitoring tools that help you stay updated with all the action from your social media channels.
Rignite is one such tool that helps you monitor your social profile and also aids social selling. This tool is one of the most effective tools for monitoring your brand and product on the internet. It measures the buzz around your brand, product or keyword and provides you with actionable insights to make your campaigns more efficient.

Taking part in relevant discussions and conversations help you establish your expertise in that field. This way you can reach out to more people in your niche.

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5. Lead Generation

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Lead generation can be done best by hosting contests and giveaways through social media. By promoting your newsletter and blog, you can boost your social media lead generation.

Social media is one of the best ways to communicate with your customer in real time. You can take in their feedbacks, resolve their queries and solve their issues through various social media platforms.

For B2B businesses, LinkedIn serves as the best platform to generate leads. You can interact with clients, customers and find new customers through LinkedIn. This social media platform is best for marketers and professionals looking to increase sales through social media in the B2B sector.

A sales campaign on social media not only helps generate leads but also can boost your social media platform engagement and increases visibility.

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Additional read: How to Get More Leads from Social Media

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Sales through social media is a more sought-after approach by many marketers today. Social media platform provides you with a vast customer base that you can turn into your customers with the right set of sales strategies in place. Social media is the only platform where you can effectively target your required audience base and direct your campaigns towards them. Another important benefit of social media to sales is analytics. The performance sales campaigns on social media can be measured in real time. So, this way you understand your audience better and can use this knowledge to converting them into your loyal customers.

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Guest author: Vedh Jagadish
Vedh Jagadish is a Digital Marketer at Think201, a tech consultancy for startups. He is parallelly into blogging and writes articles about marketing, sales, social media and more across various platforms.

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