4 Ways To Use Quora For Your Business

quora

4 Ways To Use Quora For Your Business

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By Uwe Dreissigacker

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It might not be as big as Facebook or Twitter, but Quora has over 100 million monthly unique visitors that are highly educated and tech-savvy potential customers for your business. Social media marketing always requires you to be active, engage with your community and consistently post new and interesting content. Quora isn’t different in that perspective. Let’s look into four proven and quick ways to improve your Quora efforts.

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1. Set up a great profile

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Humans like interacting with other humans and not with companies or brands. Make sure to sign up for Quora with your real first and last name and upload an engaging, fun and appropriate profile picture. Nobody wants to read an answer which has a company logo next to it.

Next, spend a few minutes in the personal settings of your Quora profile to familiarize yourself with all options. Fill out as much as possible, including your interests and short bio as well as your company’s website link. You can also link to your Twitter and Facebook accounts in order to promote those social media presences. This also creates more trust for other Quorians.

Once your profile setup is completed you need to start building trust.

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2. Get upvoted

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Quora works on four metrics: Followers, Following, Answer views and Upvotes. The most important metrics for building trust and gaining a followership on Quora are upvotes and followers.

It’s a chicken-and-egg situation. The more followers you’ve got, the more people will get notified about your newest answers and the more answer views you’ll get. This in return gets you more upvotes (assuming your answer is worth an upvote).

So your main goal at the beginning of your Quora career should be to gain upvotes and new followers. Quora will display your answer more prominently if it has a lot of upvotes, which in return means more answer views and again, more upvotes.

By building a strong following, your answer will automatically be pushed to your followers’ accounts and they will potentially read and upvote it.

But how can you get upvoted when you don’t have any followers yet? Try to write from a personal point of view, include some anecdotes and write in an engaging and fun way. Don’t just try to sell your product or service, and make sure to not look spammy.

Use the search function as well as the related topics box on the right side of your screen to find questions you’d like to write an answer to. If you’re just starting on Quora make sure to share your answer on Twitter and Facebook in order to attract your followers’ attention and get potential upvotes from your already existing followers on other networks.

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3. Think long-term

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Quora is built on providing high quality answers from well-educated professionals. It’s the Yahoo! Answers for professionals. Make sure to respect this and don’t just try to spam your product or service as this won’t help you to build long-lasting relationships and trust.

As fast as someone might decide to start following you, he can also unfollow you in an instant for receiving notifications about new spammy answers. Quora’s counterpart of an upvote is a downvote. If your answers look too spammy or not relevant to the question, the readers might downvote them.

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4. Find the right match

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There is no use for a plumber to have millions of followers looking for IT outsourcing or vice versa.

With this extreme example I’m trying to highlight the importance to know yourself, your company and your target market inside out. While it might not harm you to have plenty of irrelevant followers on Quora, it also doesn’t help you a lot either.

Make sure to attract the right kind of followers by answering questions in your target market. After all, that’s the industry you most likely know most about.

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Use Quora to grow your business

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Quora is still very much flying under the radar of most business owners and marketers. It is still fairly simple to get to a decent amount of followers in a short period of time as the platform is growing rapidly.

By investing about 15 to 30 minutes per day to answer a few questions on a continuous basis you can reap the rewards later on.

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Guest author: Uwe Dreissigacker

Uwe Dreissigacker is a life-long Entrepreneur, engineer and the founder of online invoicing software InvoiceBerry. He’s also a regular contributor to the business news website BusinessLoad.

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